LIFT is not a stand, not a case nor a bag. Instead, it offers a new and comprehensive way of interacting with your MacBook. Stylish, protective and designed for your everyday life on the move.
LIFT was inspired by the design of Apple Macbook. We believe that MacBook offers the most cutting-edge minimalist design in the personal computer industry. MacBooks are innovative, slim, sleek, and designed to use anywhere you go.
We noticed that users often rely on conventional MacBook accessories which inhibit product mobility and reduce ease of use. Users typically carry their MacBooks using computer bags, protect them with sleeves/cases and adjust the height for viewing/typing/cooling with various stand models. Some users personalize their MacBook appearance with decorative tags and/or personal logos. Each product adds to the user experience, but when used in combination, often have a distracting effect on their MacBook product.
This raised an important question for us. How can we offer users a product that ensures maximum MacBook mobilty, better user experience and unique personalization, all at the same time, and yet, maintain MacBook’s signature style?
Our team took a closer look at current trends in technology and modern lifestyles. We noticed that the industry hasn’t delivered any innovative MacBook accessories since the first MacBook release in 2006. Looking closely at the design needs of MacBook users and rethinking the solutions needed to enhance user experience, we’ve decided it’s time to make some changes. Utilizing a comprehensive yet minimalist design, we finally propose an innovative way of interacting with your MacBook on a daily basis – the LIFT.
Adjustable ergonomic height – always make yourself at home.
LIFT raises your MacBook to the ergonomic height, providing the perfect angle for typing and viewing, adjustable for different user preferences. People who work on MacBooks for longer periods of time can simply slide the top handle of the LIFT and open the MacBook – LIFT will turn your MacBook into a comfortable workstation in no time.
Airflow circulation resolves overheating issues during high-performance tasks.
LIFT ensures an ideal height tilt for natural airflow circulation and quietly helps your MacBook to stay cool, even during high-performance tasks such as media editing or gaming. Therefore, LIFT enhances the total user-experience and prevents your MacBook from possible overheating damage.
LIFT and go! Hustle free and flexible.
LIFT provides you a whole new way of interacting with your MacBook, wherever you are. The unique frame design provides protection, a perfect viewing and typing angle, air circulation and dramatically improves carrying mobility. With LIFT you can simply close your MacBook and immediately pick it up and carry it with you.
Think differently when using external screens.
For designers and creators who use external screens at their workstations, LIFT provides a new way of handling your MacBook. Now you can hang your MacBook on the wall and free your work space. Also, the restylable LIFT covers transform your MacBook into an artistic statement piece, each cover piece blending seamlessly into the user’s environment.
Aluminum frame protects your MacBook from those clumsy days.
The LIFT frame is made of aluminum and is fitted with a comfortable carrying handle, ideal for users on the go. Each unit is height adjustable, allowing users to select their optimal work angle and offering stability for your MacBook. LIFT adapts to both MacBook design and production standards. The unibody aluminum construction and CNC milling ensures a slim body. LIFT design is light and easy to carry yet durable enough to handle daily usage.
To keep your MacBook safe, we designed different hardback restylable covers for everyday protection. Express your personality by giving your MacBook a new image, allowing you to play with different cover materials, colors and textures. Enjoy the 360-degree protection of your MacBook and expand your everyday user experience with a personalized and artistic touch.
Port protection – Keep dust away from the ports.
LIFT provides all angle protection for your MacBook, including the ports. The slide cover design for ports will keep out dust when you are not using your MacBook.
Seamlessly matches your MacBook Design.
Living up to the high standard of the MacBook, LIFT design focuses on every possible detail. No single screw can be seen on the exterior design of LIFT. By matching MacBook’s sandblasted and anodized finish, LIFT appears as if it’s a natural extension of your MacBook, light, durable and sleek.
Using innovative lock design for easy set-up.
The simple and intuitive LIFT design guarantees a 60 seconds only assembling process – no more hustle and no more complicated instructions. It also takes only a few seconds to change the cover matching your look of the day. With LIFT you’re always ready to go.
Mechanical Design
Instead of using complicated pawls and springs, we designed LIFT by using NdFeB magnets to reduce the volume and increase the reliability of the mechanical structure. The original magnetic ratchet design allows LIFT to lock the screen height simply by opening your MacBook. LIFT contains only the essential mechanical components, making the most out of the limited space. It provides a user experience like never before.
Production
In order to achieve the reliable strength combined with the minimalistic exterior design, the traditional, low cost production processes (e.g. die casting, welding) would not fit our needs. Let’s take LIFT for MacBook 15” as example. LIFT aluminum frame is made from two solid pieces of aerospace grade aluminum metal. (400mm x 320mm x 15mm, Weight 2 Kg. Al 6061-T6). The high speed CNC machine eliminates 92% of the original material in 6 hours and one machine can only produce 4 LIFTs a day. In contrast to all the existing products available in the market, LIFT makes use of the most high tech materials and an explicit production process. Furthermore, LIFT goes through multiple sand blastings, anode and laser engravings to make sure LIFT keeps up the high standard of the MacBook’s exterior minimalist design. Thus, even though the production costs for LIFT are expensive, this is the only way to make LIFT the perfect match for your MacBook.
Intuitive Design – A brand new user experience for MacBook.
Slide the top handle of the LIFT to the desired height, and open your MacBook. Yes, it is simple and easy.
Conclusion
LIFT matches MacBook’s minimalist finish and is seen as a natural extension of your MacBook, light, durable and sleek. Restylable covers offer protection and fit your everyday style. Moreover, the unique frame design provides protection, adjustable viewing and typing angle, air circulation and highly functional carrying mobility. LIFT lives up to the high standard of the MacBook and balances design esthetic with functionality. We are proud to say that: LIFT is the perfect design for all the MacBook users.
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About Storage
“Does LIFT fit in the bag I have?” To answer this common question, we made the following demonstration with LIFT for 15” and some regular bags.
● Backpacks ● Mailbag ● Handbag
Exclusively Designed for MacBooks
ZENLET believes in the power of simplicity and creates innovative designs for everyday life. Inspired by the design of Apple MacBook, LIFT enhances your MacBook experience with mobility, protection, and style. We believe every Apple fan is eager to own a well-designed product that lives up to the standards of MacBook. We are now ready to impress all MacBook users with our most innovative and comprehensive design yet!
LIFT will keep up with the new updates of MacBook Pro with retina display models.
We will send out the survey to ask for the choice of the LIFT frame and cover colors, and which LIFT model for MacBook Pro you wish to receive.
The survey will take place one month before shipping LIFT. Feel free to update your MacBook anytime before the survey if you wish to do so.
Why are we on KICKSTARTER?
LIFT is designed for MacBook Pro. We believe that every MacBook user deserves a better design than what is currently available on the market. However, the process of mass production of the LIFT is expensive. Since we do not have the resources to make LIFT for every MacBook model all at once we decided to focus on MacBook Pro first.
Currently, we have perfect LIFT prototypes for MacBook Pro (13’ and 15’ with retina display models) and well-experienced manufacturers ready to go. LIFT will keep up with the new updates of MacBook Pro.
We have everything ready but you. We need you to join us and get LIFT through the last mile of the production process. We need your help to:
Set up the production line for different covers with various materials.
Further, invite your beloved artists and designers to create unique design covers for more choices!
Start the factory modeling of LIFT.
LIFT won’t happen without you backing us up. Please help us to make this project happen!
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